Cognis Launches Betatene® 10% WDP -- Highest Concentration of Algae-Based Natural Beta-Carotene in Water Dispersible Powder

Cognis Nutrition & Health is launching Betatene®10% WDP, the highest concentration of algae-based natural beta-carotene in a water dispersible powder, as it targets functional food and beverage producers looking for natural colorants for their products.

“Consumers are increasingly concerned about the health risks of certain synthetic colorants prompting food manufacturers to find alternative sources for natural colors,” said Rob Bailey, Marketing Manager, Cognis Nutrition & Health. “As the world’s leading producer of algae-based natural beta-carotene, Cognis offers a broad product line for applications including beverages, confectionary, gravies and sauces, and dairy.”

Natural colors comprise 31% of the colorant market, compared to 40% for synthetics, according to Leatherhead Food International. The research firm predicts that “natural colors will push synthetics into second position in sectoral terms in the medium-term.”

Scientific studies suggest a range of health benefits for Betatene® from eye health to immunity. A safe source of vitamin A, the body converts beta-carotene to vitamin A as needed. Studies also show that beta-carotene may offer a multi-faceted protective effect against the sun’s harmful rays.

Based on clinical evidence, the following structure function claims may be possible:
• Helps improves skin hydration and elasticity
• Improves skin moisture
• Helps reduce UV damage from sunlight
• Helps to maintain your skin’s healthy look and feel

Betatene® 10% is gelatin-free (vegetarian-source), allergen-free and kosher.

About Betatene®

Betatene® natural mixed carotenoids provide several carotenoids extracted from Dunaliella salina algae, including beta-carotene, alpha-carotene, lutein, zeaxanthin and crytoxanthin. Betatene® contains both the cis- and trans-isomers of beta-carotene, compared to synthetic beta-carotene that typically provides only the trans isomer. The algae are cultivated in ponds in south and western Australia, and the sites are managed by Cognis in an environmentally responsible manner. Such process control from raw material to finished product enables Cognis to deliver high-quality and consistent natural products.

For information in North America about Betatene®, please call 800-673-3702 to place an order, e-mail [email protected], or fax 513.482.3576.

About Cognis:
Cognis ( is a worldwide supplier of innovative specialty chemicals and nutritional ingredients, with a particular focus on the areas of wellness and sustainability. The company employs about 7,600 people, and it operates production sites and service centers in 30 countries. Cognis has dedicated its activities to a high level of sustainability and delivers natural source raw materials and ingredients for food, nutrition and healthcare markets, and the cosmetics, detergents and cleaners industries. Another main focus is on products for a number of other industries, such as coatings and inks, lubricants, as well as agriculture and mining.
Cognis is owned by private equity funds advised by Permira, GS Capital Partners, and SV Life Sciences. In 2007, Cognis recorded sales of about 3.52 billion euros and an Adjusted EBITDA (operating result) of 410 million euros.

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