New Sun Nutrition Introduces FRS(R) Antioxidant Health Drink With Enhanced Flavor and New Recyclable Packaging

SANTA BARBARA, Calif., Feb 07, 2007 /PRNewswire via COMTEX/ -- New Sun Nutrition, a developer and distributor of nutritional supplements, healthy snacks and beverages, today announced that FRS(R), the company's patented Free Radical Scavenging (FRS) antioxidant health beverage, has been reformulated and repackaged in a new, eye-catching recyclable can. The breakthrough health drink flavors have been fine-tuned for a delicious, refreshing taste and packaged in a can for enhanced shelf life and flavor protection.

The FRS cans are available in "all natural" and "low calorie" versions. The low calorie line (Wild Berry, Orange and new Peach Mango) has only 25 calories per can. The all natural flavors (Orange and Lemon Lime) are sweetened with organic evaporated cane juices and contain no added preservatives, additives or coloring.
The reformulated FRS beverage line includes the original patented formula that synergistically combines some of nature's most powerful antioxidants with vitamins and metabolic enhancers to provide a sustained, healthy energy boost and long-term antioxidant health protection.

"Since the launch of FRS in 2004, we have continued to fine-tune the product and are proud to introduce a great-tasting, improved formula in addition to an eye-catching new recyclable can package for the ready-to-drink format," said Richard Lamb, chief executive officer at New Sun Nutrition and healthy energy snack industry veteran who co-founded The Balance Bar Company in 1992. "FRS offers consumers a healthy alternative to highly-caffeinated and sugary energy drinks, delivering a sustained antioxidant-based energy boost without the 'crash' and health risks associated with consuming large amounts of caffeine and sugar. Additionally, FRS' powerful antioxidants offer long term health benefits by helping to prevent free radical cell damage."

"FRS' new can and flavor represents an excellent upgrade to an already strong concept. The cans have been very well received by our trade customers," said Jeff Jordano, president, Pacific Beverage Company.

Where to Buy FRS
FRS ready-to-drink is currently available in select West Coast markets including Santa Barbara, San Diego and Seattle. New Sun Nutrition's 2007 retail distribution goals for FRS cans include expanding Direct Store Delivery distributor alignments throughout the West Coast and begin expansion to select East Coast markets. FRS is also available in concentrate, powder, ready-to-drink and chew forms, which are sold online for convenient home delivery via

The Scientists Behind FRS
FRS is the result of years of research and development by Dr. Lan Bo Chen, Ph.D., Professor of Pathology at Harvard Medical School's Dana-Farber Cancer Institute, Dr. Mitsunori Ono, Ph.D., world-renowned phytochemical expert and Senior Scientist with the Beth Israel Deaconess Medical Center, and Thomas Lines, a pioneer in flavonoid research.

About New Sun Nutrition
New Sun Nutrition, founded in 2004, is a developer and distributor of nutritional supplements, healthy snacks and beverages that is pioneering the development of flavonoid antioxidant health solutions to improve consumer health and wellness. The company's proprietary formulas synergistically combine nature's most potent plant nutrients with other healthy ingredients to provide both immediate and long-term health benefits.

The company's current product portfolio includes FRS(R) antioxidant health drink, a scientifically formulated supplement designed to boost energy, enhance performance and neutralize free radicals before they can cause cellular damage. FRS contains a patented combination of flavonoids, essential vitamins and metabolic enhancers. The flavonoids are quercetin, an antioxidant typically found in the skins of apples, onions and red grapes, as well as catechins extracted from green tea.

The New Sun Nutrition management and advisory team is comprised of nutrition and beverage industry leaders, renowned Harvard scientists, doctors and specialists in the fields of sports performance, disease prevention, and drug development.
For more information on New Sun Nutrition's products, log on to

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