Baobab powder powers beverage formulations

Baobab powder powers beverage formulations

With its exceptional nutritional value, high antioxidant levels and lightly tangy taste, baobab is becoming a high-demand ingredient for the beverage industry.

With expanding access to pure Baobab Fruit Powder from its Afriplex partner in South Africa, Baobab Foods is well positioned to partner with beverage manufacturers to launch baobab-infused products. With its exceptional nutritional value, high antioxidant levels, and lightly tangy taste, the baobab superfruit is poised to become a rapidly growing ingredient in the beverage industry.

When 50 grams of baobab are added to a gallon of juice or water—at a cost of less than $1.50 per gallon, far less than the cost of most single-strength juices—the exceptional health properties of Baobest Fruit Powder are evident, including:

  • more than 70,000 ORAC units of antioxidants
  • 25 grams of fiber
  • 1,100 mg of potassium
  • 72 mg of magnesium
  • 16% of calcium RDV (Recommended Daily Value)
  • 16% of iron RDV
  • 100% of Vitamin C RDV
  • gluten free
  • allergen free
  • a raw, whole food
  • only 16 grams of sugar
  • 140 calories from baobab

Baobest brand Baobab Fruit Powder has also earned numerous quality and safety certifications, including:

  • GFSI (Global Food Safety Initiative) quality certification.
  • NOP (Natural Organic Program) certified by EcoCert.
  • Kosher certified by Beth Din in South Africa.

The rigorous evaluation processes required to receive these certifications confirm the high quality of Baobest brand baobab. For beverage manufacturers interested in clear products, Baobab Foods offers depectinized baobab extract, which is completely soluble in liquids.

In addition to producing the highest-quality baobab available, the sustainable harvest of baobab is of significant benefit to the women of Malawi and their communities in southern Africa. Income from the yearly harvest empowers these women to invest in their communities, such as the purchase of healthcare services or funding education for children. A portion of the baobab crop also remains in its place of origin for local consumption.

Baobab fruit requires minimal processing—no heat extraction, freeze drying or pasteurization. The dried fruit pulp is simply milled and sieved into a fine, edible powder. Minimal processing allows Baobab Foods to maintain the fruit’s nutrient synergy, which can help support a stronger immune system and healthier digestion.

“Baobab is the complete package. A number of foods, such as acai, coconut water, goji berries, even tart cherries, are potent in one or two areas, but none can match baobab’s across-the-board nutritional values,” said Stephan Broburg, vice president of product development, Baobab Foods. “This year, the market is beginning to realize just how superior baobab is and we expect beverage manufacturers to quickly recognize the reasonable cost, and the nutritional and marketing benefits of baobab.” 

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