Heinz asks students to pour on talent in 5th annual Ketchup Creativity Contest

The Heinz Ketchup Creativity(TM) Contest is back for the fifth year running, and Heinz is asking students to once again pour on their talent for a chance to receive exciting rewards and recognition in 2011.

The Heinz Ketchup Creativity(TM) Contest is back for the fifth year running, and Heinz is asking students to once again pour on their talent for a chance to receive exciting rewards and recognition in 2011, including their artwork appearing on millions of iconic Heinz(R) Ketchup packets.

Over the past five years, the Heinz Ketchup Creativity Contest has generated more than 105,000 entries from thousands of schools nationwide. This year, the contest will celebrate the talent of 12 more budding artists, from grades K-1 through 12, and award one grand prize winner with a $5,700 cash prize. The grand prize winner also will have their artwork showcased on Heinz Ketchup bottles, scheduled to appear on store shelves in the 2011-2012 school year, and receive a visit at their school from world-renowned Pop artist Burton Morris.

"It's an honor to once again partner with Heinz as they celebrate five wonderful years of inspiring creativity in students in the Heinz Ketchup Creativity Contest," said Morris. "It's fantastic to see how planting a seed of creativity can reap such positive rewards for students."

"We are pleased to be able to connect our consumers' love of Heinz Ketchup with an initiative that positively impacts thousands of students," said Scott Gilbertson, associate brand manager for Heinz Ketchup. "We're proud to be entering the fifth year of the Heinz Ketchup Creativity Contest and thrilled with the support we've received from students, parents and schools nationwide."

The Contest in Detail

Burton Morris and a panel of judges will select 36 finalists, three from each grade level. Through online voting at www.ketchupcreativity.com, America will have the opportunity to choose the 12 winners, one from each grade level. In addition to having their artwork displayed in the online Winners' Gallery, the 12 winners' artwork will appear on millions of Heinz Ketchup packets, and they'll receive a $1,000 cash prize. The winners' schools each will receive $1,000 toward art supplies, $1,000 worth of Heinz Ketchup, and a special awards ceremony, where they will be presented with a framed poster of their winner's artwork.

The contest kit and lesson plans can be downloaded at www.KetchupCreativity.com. Entries can be submitted from January 12, 2011 through March 4, 2011. Online voting for the winners will run April 4 through April 11, 2011, and the winners will be publicly announced in April 2011. For complete contest details and official rules, visit www.KetchupCreativity.com.

About Heinz

H.J. Heinz Company, offering "Good Food Every Day"(TM) is one of the world's leading marketers and producers of healthy, convenient and affordable foods specializing in ketchup, sauces, meals, soups, snacks and infant nutrition. Heinz provides superior quality, taste and nutrition for all eating occasions whether in the home, restaurants, the office or "on-the-go." Heinz is a global family of leading branded products, including Heinz(R) Ketchup, sauces, soups, beans, pasta and infant foods (representing over one third of Heinz's total sales), Ore-Ida(R) potato products, Weight Watchers(R) Smart Ones(R) entrees, T.G.I. Friday's(R) snacks, and Plasmon infant nutrition. Heinz is famous for its iconic brands on six continents, showcased by Heinz(R) Ketchup, The World's Favorite Ketchup(R). Information on Heinz is available at www.heinz.com.

About Burton Morris

An advocate of art education, Burton Morris credits his teachers and parents for encouraging him to pursue his passion and career as an artist. The Pittsburgh native earned his degree in fine arts from Carnegie Mellon University. He gained national attention when his art was chosen to hang on the set of the hit sitcom, Friends. Known for creating high-energy, fun pieces, Burton Morris' original artwork is featured in collections around the world. The iconic Heinz Ketchup bottle, which Morris grew up with, has always been a source of artistic inspiration. More information about Burton Morris is available on the Heinz Ketchup Creativity(TM) website at www.KetchupCreativity.com/meet.aspx.

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