MINNEAPOLIS — Horizon Milling has developed three new prototypes that demonstrate how food manufacturers can easily incorporate a concentrated source of essential vitamins, minerals and antioxidants into great-tasting snacks, cereals and bars using all-natural GrainWise(TM) Wheat Aleurone.
GrainWiseÔ Wheat Aleurone is a concentrated source of essential vitamins, including thiamin, niacin and folic acid; and important minerals, including phosphorus, magnesium, iron and zinc. It includes antioxidants from whole wheat and contains 45 percent dietary fiber.
“It can be challenging for food manufacturers to develop all-natural products that also are rich with nutrients,” said Kyle Marinkovich, marketing manager, Horizon Milling. “Because GrainWiseÔ Wheat Aleurone is both all-natural and packed with nutrition, it’s a great way to enrich consumer products while still remaining all-natural.”
According to Marinkovich, today’s consumers are looking to get maximum benefits from their food, and simply because a product is labeled “all-natural” doesn’t necessarily mean it has a broad nutritional profile. “GrainWiseÔ Wheat Aleurone helps our customers deliver maximum value to consumers who seek concentrated nutrition in their all-natural foods,” he said.
The following three prototypes are new examples of how food manufacturers can use GrainWiseÔ Wheat Aleruone to enhance the nutrition profile of their products.
All-natural GrainWise(TM) cereal flakes. Consumers are looking for cereals that are increasingly nutritious while remaining all-natural. These flakes help manufacturers deliver both benefits (which are key business growth drivers in the ready-to-eat cereal category) in a great-tasting cereal the whole family can enjoy. The flakes are an excellent source of fiber; the essential antioxidant nutrients manganese and selenium; phosphorus and magnesium. In addition, the flakes are a good source of iron, thiamin, niacin, vitamin B6 and copper.
GrainWise(TM) bar with fiber and protein. The bar category is expected to continue to grow as consumers seek out extra nutrition, portability and convenience from bars. This bar provides those attributes plus the combination of protein and fiber to help satisfy consumers’ appetites between meals. It is an excellent source of vitamin E and copper, and a good source of fiber, protein, niacin, phosphorus and magnesium.
All-natural GrainWise(TM puffed snack. “Better-for-you” is a key purchase driver in consumer snacks today as people seek healthier alternatives to traditional snack offerings. This great-tasting snack is an all-natural, healthier version of traditional puffed snacks. It is an excellent source of fiber, magnesium and phosphorus, and a good source of niacin, vitamin B6 and copper. In addition, it is low-fat, sodium-free and contains zero grams of trans fat.
The best of the bran
GrainWise(TM) Wheat Aleurone is a unique, all-natural, GRAS (Generally Recognized As Safe) ingredient derived from the aleurone layer of wheat bran. Horizon Milling uses a proprietary method for isolating the bran’s aleurone layer, where most of the desirable whole wheat nutrients are concentrated. Nutrition scientists have confirmed that isolated aleurone is preferable to full bran because it contains concentrated levels of almost all the whole wheat nutrients believed to help promote better health.
To learn more about GrainWise(TM) Wheat Aleurone, visit www.horizonmilling.com.
About Horizon Milling, LLC
A leading U.S. flour miller, Horizon Milling, LLC is a joint venture between CHS Inc. (www.chsinc.com) and Cargill, Incorporated. Horizon Milling combines the expertise of a global food ingredients manufacturer with the supply assurance capabilities of a national, farmer-owned cooperative to provide customers with innovative, flour-related product and service solutions. For more information, visit http://www.horizonmilling.com
Cargill is an international provider of food, agricultural and risk management products and services. With 158,000 employees in 66 countries, the company is committed to using its knowledge and experience to collaborate with customers to help them succeed. For more information, visit http://www.cargill.com.