IMG Redesigns Entire Tree of Life Supplement Line

New Packaging for 2002

SALT LAKE CITY, February 1, 2002 - Integrated Marketing Group (IMG), a marketing and branding firm servicing both a domestic and international clientele, gave the Tree of Life, Inc. brand supplement line a fresh new look and attitude for the new year.

The nationally distributed product line introduced with over 100 products, displays an energetic new label design affixed on an amber glass bottle designed specifically to protect the product and reflect a high quality image. Tree of Life’s repositioned product line includes unique formulations and top selling products like CoQ10 w/Flax Seed Oil, Apple Cider Vinegar, Muscle & Joint Support EFA and Cleansing Blend.

“Tree of Life realized it was time to reposition their brand and together we created a stronger and higher quality image,” stated Jeff Hilton, president/partner IMG. “We believe the bright colors, bold graphics, easy-to-read type face and easy-to-shop claims will help the consumer connect with the products while educating them about how to improve their own health.”

Integrated Marketing Group is a marketing and brand consultancy created to manage all aspects of marketing communications including: corporate identity, advertising, public relations, internet marketing, research, packaging, merchandising, sales promotion, educational programs, trade show presence and direct marketing. Its principals have created a marketing firm with a diverse background of creative development and strategic planning skills to serve the healthy lifestyles industry.

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