Jarrow Formulas® and Pomegranate Health Announce Launch of All-New Pomegranate Supplement Line

Los Angeles, CA, March 7, 2006 – Jarrow Formulas Inc.® and Pomegranate Health™ have announced a co-branding agreement to launch an exclusive line of premium pomegranate dietary supplements in 2006 under the name PomAmazing!™. The patented formulations are being developed with the guidance of Ephraim Lansky, M.D., who, in 1998, initiated the first published study to link pomegranates with cardiovascular health.

The first product to debut under the co-brand is PomGuard™, which offers greater bioavailability than other pomegranate supplements because it contains specially fermented and dried pomegranate juice. The product is rich in polyphenol antioxidants, including punicalagin, as well as many other disease-fighting compounds. Based on a wealth of research and studies conducted on pomegranates, PomGuard supports healthy cardiovascular function, brain tissue, bone mass, and prostate health, as well as enhancing the immune system and overall well being. The synergistic impact of antioxidants from the fermented juice and anti-inflammatory compounds from the seeds also positively impacts the process of aging.

The suggested retail price (SRP) for Jarrow Formulas/Pomegranate Health’s PomGuard™ capsules is $23.99 per bottle of sixty 400 mg capsules. Recommended dose is 1-2 capsules daily.

PomGuard will be officially unveiled at the Natural Products Expo West trade show in Anaheim, CA, March 23-26, 2006. “Pomegranates hold very distinct and special health benefits,” said Jarrow Rogovin, founder and CEO of Jarrow Formulas, “especially when we have had the extract fermented to enhance bioavailability. We have teamed up with Pomegranate Health and, as our advisor, pomegranate research pioneer Dr. Ephraim Lansky of The Technion Entrepreneurial Incubator in Haifa, Israel, to bring our customers the most studied and best quality pomegranate products possible.”

Jarrow Formulas, Inc. is a nutritional supplement formulator and marketer founded in 1977 and incorporated in 1988. The company markets its products throughout the United States and internationally in more than 20 countries in Europe, Asia, Israel and Latin America. The company offers a complete line of nutritional products that includes vitamins, minerals, probiotics, standardized herbal concentrates, amino acids, enzymes and enteral nutrition formulations. Jarrow Formulas, Inc. is active in regulatory affairs, helping to maintain American’s rights to free access to dietary supplements. Its products are manufactured by Jarrow Industries Incorporated, a pharmaceutical quality facility located in Santa Fe Springs, CA.

Pomegranate Health is a brand of Arben Bioscience, first established in 1991. Pomegranate Health has worked exclusively with Dr. Ephraim Lansky to develop a patented line of top quality pomegranate dietary supplements and has distributed these products throughout the United States and Canada. Together, Jarrow and Arben are cooperating with and helping to fund major human clinical trials involving their pomegranate supplements.

For more information about PomGuard and the PomAmazing! product line, contact Mark Becker, Director, Advertising/Communications for Jarrow Formulas toll free at (800) 726-0886, or Steve Schwartz, Vice President, Pomegranate Health at (585) 777-4092, or access the Jarrow Formulas Web site at www.Jarrow.com.


Mark Becker Steve Schwartz
Jarrow Formulas, Inc Pomegranate Health
(800) 726-0886 (585) 777-4092
[email protected] [email protected]

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