Kellogg's(R) Complete(R) Cereal Now Contains 100 Percent Of Eleven Vitamins and Minerals - Eight More Than Before

-- Making Kellogg's(R) Complete(R) One of the Highest Nutritional Cereals Available

BATTLE CREEK, Mich., Sept. 9 /PRNewswire-FirstCall/ -- Health conscious consumers searching the cereal aisle for a healthier way to start their day may now enjoy the new and improved Kellogg's(R) Complete(R) cereal. Kellogg Company (NYSE: K) is pleased to announce the re-formulation of Kellogg's(R) Complete(R) Wheat Bran Flakes and Kellogg's(R) Complete(R) Oat Bran Flakes cereals which places the Complete(R) brand as one of the highest nutritional cereals in the ready-to-eat cereal category.

"The added value of fortified cereals plays a significant role in achieving a healthy lifestyle," says Theresa Nicklas of Baylor College of Medicine in Houston, Texas. "The health benefits of good eating habits can be enormous for individuals of all ages."

Kellogg's(R) Complete(R) is a good source of 15 vitamins and minerals and is 98 percent fat free and an excellent source of fiber. Kellogg's(R) Complete(R) Wheat Bran Flakes contains five grams of fiber per serving and has one of the highest fiber contents among other leading fortified branded cereals. One serving of Kellogg's(R) Complete(R) contains 100 percent Vitamin C, Iron, Vitamin E, Thiamin, Riboflavin, Niacin, Pantothenate, Zinc, Vitamin B12, Folic Acid and Vitamin B6. With the addition of more vitamins and minerals, Kellogg's(R) Complete(R) Wheat Bran Flakes' taste and price remains unchanged. On average, Kellogg's(R) Complete(R) Wheat Bran Flakes is priced lower than other leading fortified cereal brands.

"Kellogg strives to increase the value our products provide to consumers," says Jenny Enochson, Kellogg Marketing Communications Director. "The taste of Kellogg's(R) Complete(R) remains unchanged and now offers consumers more nutrition for their dollar."

Starting the day with Kellogg's(R) Complete(R) cereal can be a beneficial health investment. Studies show eating ready-to-eat cereals like Kellogg's(R) Complete(R) as part of a low-fat diet rich in grain products and fiber may lower the risk of cancer and coronary heart disease.

With 2001 sales of about $8 billion, Kellogg Company is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles, meat alternatives, piecrusts and ice cream cones. The company's brands include Kellogg's(R), Keebler(R), Pop-Tarts(R), Eggo(R), Cheez-It(R), Nutri- Grain(R), Special K(R), Rice Krispies(R), Murray(R), Austin(R), Morningstar Farms(R), Famous Amos(R), Carr's(R), Plantation(R), Ready Crust(R) and Kashi(R). Kellogg products are manufactured in 19 countries and marketed in more than 160 countries around the world. For more information, visit the Kellogg Company web site at or the Keebler web site at

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