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Levlad/Nature's Gate(R) Names Paddy Spence as President

LOS ANGELES, Feb 22, 2005 /PRNewswire via COMTEX/ -- LEVLAD/NATURE'S GATE(R), one of the nation's leading manufacturers of natural personal care products ( today announced the appointment of PADDY SPENCE as President. Spence will be responsible for the company's branded and private label businesses. He will also serve as a member of the board of directors for Natural Products Group, LLC, the holding company for Levlad and Arbonne International.

Spence is the health and wellness industry's recognized authority on marketing and merchandising trends, and has led the effort to implement fact-based, strategic analysis of opportunities in this sector. He has authored articles on health and wellness trends for a variety of trade and academic publications, and is frequently quoted in the consumer media.

Spence most recently served as Chairman of SPINS, a leading provider of health and wellness market research. An innovative and savvy entrepreneur, Spence founded SPINS to introduce sophisticated marketing information services to the rapidly growing health and wellness industry. Prior to founding SPINS, which he sold to private investors in 2004, Spence served as Vice President, sales & marketing for the Kashi Company, a manufacturer of natural cereals based in La Jolla, CA. He has also held positions at Harvard Business School's Division of Research, the Center for Leadership and Career Studies at Emory University and United Parcel Service's International Marketing department.

"The addition of Paddy Spence to the Levlad team will greatly enhance our ability to continue providing the industry's highest levels of quality, innovation and customer service," states Steve Biroczky, Levlad's CEO.

"We are excited that Paddy Spence has joined our management team and Board of Directors," says Michael DeFlorio, Managing Director of Harvest Partners, Inc., the majority owner of Levlad. "His strategic vision, broad consumer packaged goods industry expertise and proven leadership ability in high-growth companies will be important assets as we continue to expand Levlad's leadership position in the natural personal care market."

Spence holds an A.B. from Harvard College and an M.B.A. from Harvard Business School.

Levlad/Nature's Gate has become a household name when it comes to natural personal care. The CLASSICS, ORGANICS(R) and FRUIT BLEND(R) lines include shampoos, conditioners, lotions, shower gels, soaps, deodorants, moisturizing sticks, shave gels, lip balms, sunscreens and toothpastes.

Levlad/Nature's Gate is located in Chatsworth, California. For more information, please contact Bette Light at (323) 650-2201 or at [email protected] .

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