MEG-3(TM) Brand Omega-3 Fish Oil Represents Purity Standard For Consumers

Leading Supplier Of Omega-3 Fish Oil Ingredients Introduces Branded Ingredient: MEG-3TM

September 29, 2004 – Halifax, Nova Scotia, Canada - Ocean Nutrition Canada Ltd. (ONC) is pleased to announce the introduction of its flagship brand for premium fish oil ingredients. MEG-3TM brand Omega-3 fish oil now represents all forms of fish oil ingredients produced by Ocean Nutrition Canada. MEG-3TM brand fish oil stands for the purest and most trusted source of fish oil ingredients for business partners and consumers.

The MEG-3TM brand encompasses all of Ocean Nutrition Canada’s Omega-3 fish oil ingredients, including the company’s FDA notified GRAS powdered food ingredient, and the complete line of Eicosapentaenoic Acid / Docosahexaenoic Acid (EPA/DHA) dietary supplement ingredients, available in standard 18/12 format and in concentrates, such as the popular 40/20 EE.

Mr. Ian Lucas, Vice President of Marketing at ONC, stated, “Trust The SourceTM is the brand promise for MEG-3TM. Trust the Purity, Trust the Quality, Trust the Reliability are the core hallmarks for the MEG-3TM brand.” MEG-3TM sets the standard for the highest quality and purity and was recently the first, and is the only, fish oil ingredient to be verified by the US Pharmacopeia (USP) verification program. USP sets the industry standards, which are recognized by the Food and Drug Administration (FDA) and are considered the most stringent quality assurance standards in the world. The MEG-3 brand represents assurance to consumers that they are purchasing a product containing the purest Omega-3 fish oil ingredients; consumers can trust the source and trust the brand of food or supplement they are purchasing for premium quality standards.

The recent FDA heart health claim for foods including Omega-3 EPA/DHA is significant for MEG-3TM because American consumers have been in search of a trusted source of EPA/DHA in food products. MEG-3TM brand food ingredient has FDA notified GRAS status and employs the most reliable technology from a food application perspective. It has higher nutritional density than any competitive product and has superior mixing qualities, which makes it an extremely cost efficient source of Omega-3 EPA/DHA for the food market.

MEG-3TM brand Omega-3 fish oil is the most reliable source of fish oil ingredients. Ocean Nutrition Canada has the largest production capacity of Omega-3 fish oil concentrates in the world. In addition, Robert Orr, President and Chief Executive Officer of ONC, noted, “ONC is a science based company and we are world experts in the area of Omega-3 fish oil. We add value to our ingredients through research, quality assurance/quality control, regulatory, technical and marketing support. Our customers can rely on MEG-3TM. The MEG-3TM brand symbolizes our commitment to quality and tells people that they can trust the product they are purchasing because it contains the highest quality fish oil in the world.”

About Ocean Nutrition Canada (ONC):
Ocean Nutrition Canada is a privately held company, and wholly owned subsidiary of Clearwater Fine Foods Inc., one of Canada's largest suppliers of quality seafood products. Ocean Nutrition Canada researches, manufactures, and markets Omega-3 concentrates and other marine based natural ingredients for the dietary supplement and functional food markets. ONC exemplifies scientific rigor in discovery and research programs, along with world leading regulatory and quality compliance standards.


Ocean Nutrition Canada

Lori O’Connell
Ocean Nutrition Canada Ltd.

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