Gumlink have joined forces with Ingredia Nutritional to develop a specially designed chewing gum concept formulated with Lactium®. The product concept is intended to reduce stress-related symptoms.
This brand new concept has been created using Gumlink’s patented Bi-layered compressed chewing gum, which is especially suitable as a delivery system for active ingredients, such as Ingredia’s Lactium®. Lactium® is an active ingredient derived from the protein found in cows’ milk. It has been clinically proven to reduce stress related symptoms such as tension, sleeplessness, insomnia, high blood pressure and more. Until now, it has not yet been seen in a chewing gum.
In addition to the functional benefits of Lactium®, chewing gum by itself is accompanied by several inherent benefits, which among others include stress relief while chewing, making the combination of the two a quite potent match.
As stress-related symptoms are present in many situations, the potential scope of such a product is fairly broad. An area with especially high potential is smoke cessation. When a smoker begins to quit smoking, he/she enters into a stressful period with symptoms such as; insomnia, tension, anxiety, snacking, concentration difficulty and more. A chewing gum with Lactium® would be able to take the edge off these symptoms and support the tobacco withdrawal process and Nicotine Replacement Therapy.
This cooperation is among the first initiatives in Gumlink’s nutraceutical strategy for the future involving strategic collaborations with various industry partners, as announced in January this year.
Following this collaborative effort, Ingredia Nutritional and Gumlink are now ready to present this new Lactium® chewing gum under the name ZEN&FREE. It will be showcased by both companies at Vitafoods Europe 2011, May 10-12 held in Geneva, Switzerland.