NPF meets with FDA regarding supplement ads

NPF meets with FDA regarding supplement ads

Truth in advertising program completed 110 reviews in 2011.

The Natural Products Foundation (NPF)  Board of Directors recently met with Dr. Daniel Fabricant, Director of FDA’s Division of Dietary Supplement Programs, to discuss the progress of the NPF Truth in Advertising program. The meeting focused on the continuing role NPF may play in industry education.

“We are extremely gratified that Dr. Fabricant took the time to attend our recent Board of Directors meeting at SupplySide West and speak with us about the Truth in Adverting program and other NPF activities in industry education efforts,” said Marc Ullman, Chairman of the NPF Legal Advisory Council. “The information about FDA’s dietary supplement program priorities and initiatives that Dr. Fabricant was able to share with the Board will be of great assistance in helping us make our programs even more effective.”
The Truth in Advertising program works to educate publishers, manufacturers, suppliers, and retailers to help ensure that the information presented to consumers concerning dietary supplements is truthful and not misleading. The NPF Truth in Advertising program has completed 110 dietary supplement ad reviews in 2011.
The NPF advertising review process is a pro-active effort targeting non-compliant dietary supplement ads. Reviews specifically investigate advertisements that claim to treat or mitigate disease. During 2010-2011, NPF has mailed 130 warning letters to companies responsible for marketing dietary supplements.
The Truth in Advertising review process is initiated by Foundation staff members under the supervision of the NPF Legal Advisory Council. The current Legal Advisory Council members are Mr. Ullman (Ullman, Shapiro & Ullman), Jackie Kuler (Gronek & Associates), and Nicholas Licato (Nexgen Pharma). The program is overseen by Mr. Ullman and NPF Executive Director Deb Knowles.
The majority of companies contacted through Truth in Advertising efforts have brought their promotional materials into compliance. When companies refuse or fail to amend illegal advertising practices, NPF refers the matter to the Federal Trade Commission (FTC) and the US Food and Drug Administration (FDA). In 2010-2011, NPF has referred 25 cases to federal agencies.
NPF provides educational information and resources for advertisers online to assist companies in need of guidance. For additional information about Truth in Advertising, please visit:

The Natural Products Foundation is chartered as a not-for-profit 501 (c) (3) corporation, and the mission of the organization is to promote and facilitate research and education related to natural products for the benefit of consumers and industry. For more information visit NPF online:



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