NPIcenter Launches Press Release Contest

(Toronto, Ontario, CANADA) April 5, 2002 – NPIcenter has announced it is sponsoring a press release contest open to all natural products, dietary supplement, functional food and beverage, organic and cosmeceuticals industry companies and their public relations representatives. NPIcenter is seeking to increase awareness of what constitutes a good press release as well as enhance industry credibility. The contest runs from April 8 through July 8.

According to Len Monheit, NPIcenter president, news release entries focusing on companies, products, services, studies and financials, will be considered and evaluated. Press releases will be evaluated using the following criteria: layout, style, clarity, content/appropriateness and overall impact. All entrants will receive the judges’ evaluation of their press release. Judges include Gina Geslewitz, editor-in-chief, Vitamin Retailer, Rebecca Madley, editor, Nutraceuticals World, Heather Granato, group editor, Virgo Publishing, Paula Cocks, general manager, MediaLink, Los Angeles and Sheldon Baker, senior partner, Baker-Dillon Public Relations.

“Some companies have mastered the best technique to submit information to the media for maximum publicity coverage,” says Monheit.

“However, some press releases are poorly written, too technical or simply not of interest to the news media. Our goal is to provide information on just how to submit a newsworthy press release that will get attention from the media and the target audience.”

The winning contestants will receive the following prizes—NPIcenter promotion and company Resource Profile; international press release distribution; and announcement in NPIwatch and trade print publications.

Entries should be submitted to [email protected] and can be submitted as text, MS Word attachments or pdf file.

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