Nutracon launches in China

New Hope Natural Media has launched Nutracon, its premier education and networking conference for the health and nutrition industry, in mainland China. At the heart of the programme will be a discussion of China?s current and future role in the health and nutrition industry covering business, regulatory and quality issues, and the opportunity to network with leading officials from the China State Food & Drug Administration (SFDA) and Chinese industry leaders.

The event begins as part of Natural Products Expo Asia in Hong Kong on Thursday, Dec. 2, and continues in Beijing, China, on Dec. 3-4. Attendees are expected to include senior executives in the nutrition, pharmaceutical and natural products industries, product formulators, ingredients buyers and suppliers, and government regulators.

?There has been a need for an event that brings global health and nutrition industry executives together with top Chinese officials to better understand the challenges and opportunities of the rapidly expanding mainland market,? said Scott Griggs, New Hope?s Asia Pacific managing director. ?Opening Nutracon China at the Natural Products Expo Asia trade show allows executives to conduct business with pan-Asian buyers and then participate in a high-level event to further their connections in the mainland China market.?

In the keynote speech, professor Dequan Ren, deputy commissioner of the SFDA, will address current and future regulatory developments while quality controls and GMPs will also feature prominently in the programme. A session covering the retailing of natural and nutritional products in China is expected to be a highlight as giants such as Wal-Mart, Wumart, Carrefour and Lianhua supermarkets jockey for market share ahead of the mainland?s official retail sector liberalisation due to occur in December.

There will also be market trends and statistical data presentations on the US, European, Korean and Japanese markets.

For event information:
Scott Griggs +852 3402 5007,,
Kristen Seldon +1 303 998 9066,
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