Peanut Butter & Co. is pleased to announce that nine of its varieties of peanut butter have received non-GMO certification: Smooth Operator, Crunch Time, Cinnamon Raisin Swirl, White Chocolate Wonderful, Dark Chocolate Dreams, The Heat is On, Mighty Maple, Old Fashioned Smooth, and Old Fashioned Crunchy.
The “Non-GMO Project Verified” designation comes from the Non-GMO Project, which verifies that products that go through its certification process are made with the most rigorous practices of GMO avoidance. The Non-GMO Project is North America’s sole provider of third party verification and labeling for non-GMO food and products.
“The Non-GMO Project Verified designation of nine of our varieties of peanut butter reaffirms Peanut Butter & Co.’s commitment to offering healthful, all natural peanut butter to our customers,” said Lee Zalben, Founder & President of Peanut Butter & Co.
To celebrate the new designation, Peanut Butter & Co. will participate in the Non-GMO Project’s Non-GMO Challenge by offering coupons for its peanut butter jars and squeeze packs to consumers who join the challenge. Coupons will be available on Monday, April 2, which has come to be known among various food enthusiasts as “National PB&J Day." Coupons can be printed at nongmoproject.org/take-action/non-gmo-challenge.
About Peanut Butter & Co.
Peanut Butter & Co. began in 1998 as a cozy little sandwich shop in Greenwich Village, NYC and has since become one of the fastest growing natural/specialty food companies in the US. The Company’s ten varieties of all natural, flavored peanut butter are available in over 15,000 supermarkets and specialty retailers, and Dark Chocolate Dreams, the Company’s chocolate flavored peanut butter is the #1 selling all natural chocolate nut spread in the country (Source: IRI). Peanut Butter & Co.’s products are made exclusively from USA-grown peanuts. Find out more at ilovepeanutbutter.com.