Pure Branding, in association with SPINS, announced the release of the first-ever marketing benchmark report for the natural products industry informed by an in-depth survey of 411 natural products marketing decision makers. The Natural Products Marketing Benchmark Report 2011 fills a major gap in the data available to marketers in the industry—specifically, the benchmark reports that marketers at larger, conventional corporations take for granted in making informed business decisions.
The data was collected from January to March of 2011 and is organized to be viewed as a whole or by company size or category.
The 159-page report contains 116 charts and analytical commentary, and exclusive data from SPINS, covering a wide range of marketing topic such as:
The profile of the natural products marketing decision maker
How marketers define natural products
How marketers feel about regulating the term “natural”
The major external and internal marketing challenges faced by companies
How the industry values market research
How marketers perceive their consumers
What channels natural products are sold in
How companies split their trade and consumer marketing budgets
The percent of marketing budget in relation to revenue
The most used and most effective marketing tactics
Where companies go to trade shows
Special sections on social media and new product launches
“Pure Branding has been deeply involved in the natural products industry for over 12 years. Clients often ask us how their peers market their products,” said Yadim Medore, Pure Branding’s Principal and Creative Director. “The natural products industry is unique, and what works for some industries may not work in this one. It became evident to us that the industry needed an objective benchmark to help natural products marketers.”
Co-sponsors that collaborated to recruit marketing decision makers for the survey included leading industry service providers SPINS, Ignite Sales Management and Consulting, and Natural Products Consulting, along with trade publications Organic Processing Magazine, Nutritional Outlook, and Organic and Wellness News.
Pure Branding’s Head of Research, David Poole explained, “We think this report fills a critical gap for natural products marketers. It will help them during budgeting to see what other companies their size or in their category are spending on marketing. With so many marketing tactics to choose from, it will show them what tactics companies are using and which ones are most effective.”
The Natural Products Marketing Benchmark Report 2011 is now available for $295.00, and can be purchased from Pure Branding. To purchase, download a free excerpt, or register for a free webinar of key findings, visit www.purebranding.com
About Pure Branding, Inc.:
Pure Branding is a leading consultancy dedicated to building natural brands. Global clients include Gaia Herbs, Traditional Medicinals, Aura Cacia, Organic India, Vitamin Angels, and Dr. Hauschka Skin Care. For more information, call 413-548-9900 or visit www.purebranding.com.