September 29, 2007 in Baltimore, MD (last day of Expo)
This seminar is coordinated and presented by the AAHP
It has never been more vital to have a thorough understanding of marketing and brand building in today’s challenging and evolving business environment. This one-day seminar will bring together a panel of Natural Industry experts in various aspects of marketing and brand building to share their knowledge and insights during a full day of learning and networking. Topics will include: consumer attitudes and trends, marketing best practices and tactics, retailer perspectives, and future areas of opportunity. This seminar will provide the participant with insights that are meaningful for both entrepreneurial-size companies, as well as, Fortune 500 organizations.
Below is a list of the confirmed expert speakers to-date:
Maryellen Molyneaux, President NMI (Natural Marketing Institute) will speak regarding consumer attitudes/motivations, trends, shopping behaviors, etc. based on data/analysis of NMI’s proprietary databases, such as the Health & Wellness Trends Database™, ESP™ (E-Screener Panel), Supplements/OTC/Rx Database™ (SORD), etc.
Michael Johnsen, Senior Editor for Drug Store News, who reports extensively on the business of OTC medicines and natural health products, will outline the major mass retailers and how they each go to market in the OTC and natural health space; he will also identify opportunities with the drug channel for homeopathic marketers.
Tim Sperry, Principal of the Tim Sperry Group. Mr. Sperry, a 20 year veteran in the Natural Industry and previous Director of Grocery at Whole Foods Market, will speak on successfully navigating your way thorough Whole Foods, new buying initiatives at Whole Foods, and overall thoughts and observations on succeeding at Whole Foods.
Alyssa Wostrel, MBA, DIHom, Principal, 1M Integrative Solutions, a consulting company for the natural products industry, specializing in strategic sales and marketing initiatives to the CAM practitioner sector. Ms. Wostrel will present market data about CAM practitioners, an area of growth in the natural product industry, as well as her insights into proven sales and marketing campaign strategies for natural products targeted toward practitioners.
Carin Warner, Principal and President of Warner Communications. Ms. Warner’s organization has worked with leading natural brands such as Seventh Generation, Nelsons Rescue Remedy, Smartfoods, and Fresh Samantha. She will share her vast experience n PR best practices and case studies in the natural industry to help your brands stand out in a crowd and establish a leadership position.
September 29, 2007 (last day of Expo East)
Hotel location to be announced.
COST: $495 for AAHP members, $695 for non-members
(lunch will be provided)
AAHP - Promoting Excellence in the practice of homeopathic pharmacy through educational outreach, public relations, and research support.
Registration form (Word Doc)