Virgo Publishing, Natural Marketing Institute Announce Jan. 17 WEBeVENT on Condition Specific Supplements

PHOENIX--Virgo Publishing’s online education and training Web site, Nutrilearn, and The Natural Marketing Institute (NMI) jointly announced the WEBeVENT, "Condition Specific Supplements: Capitalizing on the Industry’s Fastest Growing Segment", scheduled for Tuesday, Jan. 17, from 2 to 3:30 p.m. Eastern time.

"This category has had phenomenal growth over the past five years and offers manufacturers and marketers a great opportunity if they have all the right information," said Jon Benninger, director of business development for Virgo Publishing. "This 90-minute live event will arm interested parties with the knowledge necessary to capitalize on this segment."

The WEBeVENT will feature exclusive NMI data on condition-specific supplements and products designed and marketed based on the prevention or management of particular health issues. According to NMI President Maryellen Molyneaux: “Consumer desire for condition-specific supplements is very high, and users of condition-specific supplements represent an opportunistic target. However, it is crucial for marketers to understand the depth of consumer attitudes, behaviors and the barriers that must be addressed in order to be successful in the marketplace.” Topics to be addressed include:
· The top conditions that consumers are managing or treating;
· The conditions for which they are most likely to use supplements;
· How the marketplace is driving consumer behavior; attitudes, behaviors and buying habits of users;
· Trends in condition specific supplement usage;
· Working within legal boundaries;
· The future of condition specific supplements; and
· A live question and answer session.

Data from The Natural Marketing Institute’s Health & Wellness Trends Database™ (HWTD) and Dietary Supplement Consumer Insights Database™ (DSCID) will be presented. All participants also will receive a report outlining the supporting data, a value of $2,500.

Scheduled speakers include Jon Benninger, director of business development for Virgo Publishing, Maryellen Molyneaux, president and managing partner for The Natural Marketing Institute and Steve French, executive vice president and managing partner for The Natural Marketing Institute.

Registration for the live online Webinar is $495.00. To register and secure a seat, visit or call (480) 990-1101 ext. 1603. Registrants can tune into the WEBeVENT through Ihe internet or by calling a toll free phone number; presentation materials will be delivered via the Internet.

Virgo Publishing produces the SupplySide Trade Shows and Conferences, the Focus on the Future Executive Conference and Retreat, and the online training Web site; and publishes Natural Products INSIDER, Food Product Design and HSR: Health Supplement Retailer magazines.

NMI is a strategic consulting, market research, and business development company specializing in the health, wellness, and sustainable marketplace. For more information on NMI’s research reports, proprietary databases and other services, visit NMI’s Web site at


Amy Sharman , Marketing and Communications Manager
Phone: 480-990-1101, ext. 1543

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