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Vitamins and Supplements

News, information and trends about health supplements, including vitamins, dietary ingredients and other nutrition products.

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Consumer-friendly gummies make it easy to add daily CBD – article

Oct 12, 2021

CBD gummies are on a meteoric rise in a market where consumers are looking for easier ways to take their favorite supplements.

Unboxed: 5 new supplements that redefine wellness

Oct 12, 2021

Forget structure/function claims. The new messaging speaks of the ineffable yet potent.

Unboxed: 5 shots that go beyond energy

Oct 04, 2021

Energy shots are so 2020. Today's beverage shots cover the range of health concerns.

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Rub in relief with CBD topicals: Product range provides appealing entrée to new users – article

Sep 27, 2021

A look at topical CBD products for consumers who want fast acting and easy-to-apply solutions with effective benefits.

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Better berries for a better social life – infographic

Sep 21, 2021

The elderberries used to make Sambucol are carefully grown in optimal conditions to help support immune health with a powerful combination of nutrients like vitamin C, vitamin A, vitamin E, and antioxidants.

6 immunity supplements that will grab shoppers’ attention

Sep 15, 2021

Natural Products Expo East 2021 features these immune-health supplements. Check them out at the show!

Weight management supplements get an extreme makeover

Sep 15, 2021

With no silver bullet in sight, brands cater to consumers willing to put in the work. See what you might want to stock in your natural products store.

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Trusted support for stressful times – article

Aug 17, 2021

“I’ll never be able to fully de-stress, even after the pandemic is completely over.” ...

Turmeric, curcumin products on Amazon fail in NOW Foods testing

Aug 16, 2021

After testing supplements in several categories on Amazon last year and finding consistent failure to meet label claims, NOW Foods turned its attention to turmeric and curcumin products and found issues around label claims, synthetic ingredients...

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Getting ahead of the latest supplement trends – infographic

Aug 11, 2021

A look at which supplement categories are the hot ticket on Amazon in the wake of the COVID-19 pandemic.