DSEA Luncheon on Capitol Hill Educates Legislators on Dietary Supplements

Sarasota, Florida – March 28, 2007- As part of the ongoing effort to educate federal legislators on the benefits of dietary supplements, The Dietary Supplement Education Alliance (DSEA) hosted an educational program and luncheon on Capitol Hill entitled: “Nutritional Supplements: Improving Lives, Saving Health Care Dollars.” The event was attended by members of Congress, key staff, and members of the dietary supplement industry.

Backed by the House Dietary Supplement Caucus, the event earned a “Dear Colleague” letter from four prominent members of Congress. In the letter, which was sent to all Senators and Congressional Representatives, Representatives Chris Cannon (R-Utah), Frank Pallone (D-N.J.), Dan Burton (R-Ind.) and Ed Towns (D-N.Y.) described the importance of the issue and asked members of Congress and their staff to attend the event.

The standing room only crowd heard about the health care cost-savings potential of dietary supplements, as well as the latest research in the field. Speakers included Dr. Joan DaVanzo of The Lewin Group, Dr. Daniel Fabricant of the Natural Products Association, and Dr. Steven Dentali of the American Herbal Products Association. Elliott Balbert, past-president of DSEA served as moderator.

“The well-attended event was a great success,” said Jon Benninger, DSEA president. “We communicated a strong message about the science behind the efficacy of dietary supplements and the potential cost savings associated with their use.”

About DSEA:
DSEA is a coalition of industry leaders whose mission is to educate consumers, media and policymakers on the benefits of dietary supplements for optimizing health and prevention of disease, with a focus on their safety, efficacy and regulation. Its donors include nutritional and dietary supplement suppliers, manufacturers, retailers and publishers.

Since its inception five years ago, DSEA has generated millions of media impressions increasing public awareness of the benefits of nutritional supplements through its education project, the Dietary Supplement Information Bureau (DSIB). In addition to media outreach, DSEA has produced a Web site, www.supplementinfo.org, which has become a well-known resource for objective information about nutritional supplements accessed on an ongoing basis by media, consumers, health professionals and legislators.

DSEA board members include the American Herbal Products Association, The Canadian Health Food Association, Capsugel, Herbalife (HLF), NBTY, the Natural Products Association, Natrol, Inc.(NTOL), New Hope Natural Media/Penton Media, Virgo Publishing and the Vitamin Shoppe.

For information, contact Deb Knowles by phone 941-349-9044 or e-mail debknowles@supplementinfo.org.

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