EAS Releases Essential Guide to Marketing Nutritional Products in Asia

International food and nutrition policy consultancy EAS this month released its unique and easy-to-follow guide to help companies build successful regulatory strategies to enter the Asian nutritional product markets.

Developed by experts at the EAS Asian office over the past year, ‘Marketing Health Supplements, Fortified & Functional Foods in Asia: Legislation & Practice’ is an essential guide for nutritional product manufacturers struggling to navigate Asia’s regulatory maze or considering their future there.

The guide covers the national rules for health supplements, fortified and functional foods; the rules for adding vitamins and minerals to food and health supplements; and the rules for the use of herbs and other functional ingredients in the People’s Republic of China, Hong Kong SAR, Taiwan, South Korea, Malaysia, Indonesia, the Philippines, Thailand, Singapore, and Brunei.

In also gives an analysis of the current labelling, claims and novel food regulatory environment in Asia; an overview of the health supplement regulatory harmonisation process within the Association of South East Asian Nations (ASEAN), and insight into the activities of international regulatory body Codex Alimentarius.

“Rules differ among the different Asian countries on many aspects relating to food and nutritional products, from the use of certain nutrients and herbal ingredients in health supplements and fortified or functional foods, to notification and registration requirements,” said Daniel Tsi, Regional Director of EAS Asia in Singapore and one of the guide’s authors. “Our guide gives companies the necessary information to understand the existing and emerging legislative regulatory frameworks in many key Asian markets, so that their regulatory strategies ensure the commercial success of their products.”

For more information about the EAS guide ‘Marketing Health Supplements, Fortified & Functional Foods in Asia: Legislation & Practice’ or to buy the guide online visit www.eas.asia.

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