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Education Covers Breadth-Of-Market Intelligence

At Natural Products Expo Europe's expanded free business education programme, visitors can choose to attend unlimited briefings and debates from the comprehensive two-day education menu.

Natural Products Expo Europe
When: 4-5 June, 2003
Where: RAI Intl Exhibition Centre
Amsterdam, The Netherlands
Managers and executives who are seriously seeking to develop their businesses in the wider European Community as well as in the large US market will receive breadth-of-market intelligence across all sectors of the natural products industry through new consultancy and networking services.

Networking Is Key
On the show floor, the Expo Europe Networking Centre will help managers to identify and quantify potential new business contacts. Buyers and suppliers can access free advice and contacts from government trade departments, industry associations, regulators and consultants. On-the-spot advice on product registration, legislation, GMP certification, brands and marketing, and distribution development strategies will be available from experts from European Advisory Services, Phytopharm Consulting, LDI Group and Wennström Integrated.

Doing Business With Latin America
The Networking Centre will include the Latin American Business Exchange for those interested in exporting to or importing from this developing region. And, for exhibitors only, Eurocentro Mendoza will lead a delegation of key industry leaders from Brazil, Chile, Argentina, Peru and other key countries from the Mercosur states for a series of one-on-one meetings with their European counterparts.
Time: All day
Location: Networking Centre
To pre-book appointments: Email Graciana Zuleta de Grau,

New for 2003—Country Briefings
For those interested in specific markets, there are separate briefings by national and international experts on the opportunities in central and eastern Europe, Germany, France, USA and Japan.

Speakers: Paul Yamaguchi, Paul Yamaguchi & Associates; Kaori Nakajima, Japan Health Food & Nutrition Food Association (JHNFA)

Speakers: Ulrich Blaschke, Verband der Reformwaren-Hersteller; Dr Jurgen Reinmann, Borderline Products specialist consultant; Götz Gerecke, Wellness Business Partners; Dr Christophe Jaenicke, Analyze & Realize Ag

Speakers: Penny Viner, UK Health Food Manufacturers Association; Margaret Peet, founder, GNC UK; Peter Aldis, Holland & Barrett; Paul Geoghegan, Royal London Homeopathic Int'l Ltd

Expand in the US
A panel of pioneers from the American natural products industry will debate new product opportunities and successful branding in the context of current consumer attitudes and retailing practice.

Chaired by Peter Roy, founder and former CEO of major natural products retail chain Whole Foods, the panel also includes: Steve Demos, CEO, White Wave; Mark Retzloff, CEO, Rudi's Bakery; Drake Saddler, CEO, Traditional Medicinals; and Dr William Burdock, President, The Burdock Group.

Other Major Sessions
Open forum—Commercialising Innovation in Functional Foods
Panel moderator: New Nutrition Business editor, Julian Mellentin.
Speakers: Laura Jalkanen, Functional Foods Forum, Finland; Rolf Bjerndell, Skane Dairy; Peter Wennström, brand consultant; Matthew Richardson, Pro-fibe; Pedro Veriera, Kemin Foods Europe; Paul Clayton, food consultant and author

Soya in Europe—The Way Forward
Speakers: Nigel Duffin - So Good; Francosie Pestrelzoff-Du Pont Protein Technologies; John Alloway, Alpro; Tanya Carr, SPA soya health claim specialist; Dr Michele Jones, ADM Nutrition.
Moderator: Dominic Dyer, Soya Protein Association

Building Natural Products Brands
An interactive clinic and workshop that explores the routes to creating distinct identities and competitive advantages.
Speaker: Peter Wennström-Wennström Integrated

Leaders in Nutrition Roundtable
Speakers: Michel Horn, Ortis; Tony Miles-Prouten, ADM Nutrition; Thomas Draguhn, Cargill Europe
Moderated by: Peter Sofroniou, editorial director, Functional Foods & Nutraceuticals; Julian Mellentin, editor, New Nutrition Business

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