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Final GOED Exchange agenda unveiled

Final GOED Exchange agenda unveiled
The 2012 conference in Boston boasts a broad array of international speakers and wide-ranging topics from all segments of the omega-3 world.

The final agenda for the GOED Exchange 2012 conference has been released by GOED, the Global Organization for EPA and DHA Omega-3s. The conference, which takes place June 6 to 8 in Boston, boasts a broad array of international speakers and wide-ranging topics from all segments of the omega-3 world. Speakers range from scientists, market experts, industry historians and influential participants of international NGOs.

A full agenda can be downloaded at, and highlights include:

• The latest market research on omega-3 volumes and product introductions around the world

• Celebrated authors Dr. William Sears and Maria Bailey speaking on communicating with the consumer

• Cartoonist Tom Fishburne leading a hands-on workshop on how to spark innovation within your company

• A look at health claims and omega-3 intake recommendations around the world

• An in-depth look at sustainability issues and future omega-3 sources

• A session focused on China and its ever-evolving omega-3 market

• A lively discussion by former competitors Robert Orr of Ocean Nutrition Canada and Steve Dubin of Martek on the early days of the omega-3 business

• Fathers of omega-3s, Bruce Holub, Nicolas Bazan and Peter Nichols sharing their stories on how it all began

• Out-of-the-box marketing solutions including speaking to millennials, detailing the omega-3 buying process and understanding consumer behavior through ethnographic research

• Innovative up-and-coming niche markets for omega-3s

According to GOED executive director Adam Ismail, "The conference is designed to bring in outside experts to address the challenges facing companies selling EPA and DHA omega-3 products. The caliber of speakers and diversity of topics will allow attendees to leave this conference feeling like they are truly on top of all that’s important in the global omega-3 business."

"And in what we believe is a conference-first in the industry, we will be giving each attendee an Android tablet computer pre-loaded with all the conference materials," said Ismail. "This will enable everyone to have everything they need to know at their fingertips on-site and in the months to come after the conference is over."

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