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Fuji Health Sciences to Unveil Astaxanthin Ingredient at IFT

Fuji Health Science, Inc. has announced its plans to introduce a new powerful natural antioxidant for use in food at the Institute of Food Technologists (IFT) Annual Meeting and Food Expo to be held in Chicago, July 17–20, 2010.

The new antioxidant is AstaREAL® astaxanthin, which has recently attained GRAS status from the FDA in January of this year. Astaxanthin is an antioxidant with an excellent safety history which has been naturally in the food chain since the beginning of time. It is found abundantly in marine life and is what gives the red and orange color to shrimp, lobster and salmon.

Astaxanthin is a member of the carotenoid family of natural pigments closely related to beta carotene, lycopene and lutein. It is a biological antioxidant known for its ability to better protect against singlet oxygen, one of the most damaging of all reactive oxygen species (ROS), than any other known antioxidant. Also, because of its unique structure it has a superior ability to protect the membrane of cells throughout the body from lipid per-oxidation.

Joseph Kuncewitch, National Sales Manager of Fuji Health Science said, "the obvious advantage of astaxanthin for the consumer is its excellent function as an antioxidant but the advantage to the food industry is that it is very well substantiated through research, which is critical on the regulatory side of its use. This is a message we would like to get out to the industry at the IFT."

The most abundant source of natural astaxanthin can be found in the fresh water single cell microalgae Haematococcus pluvialis. To provide a supply of natural astaxanthin to consumers throughout the world and to ensure maximum purity Fuji cultivates AstaREAL astaxanthin in fully enclosed state of the art bio-systems in Hawaii and Sweden.

AstaREAL is a registered trademark of Fuji Chemical Industry Co., Ltd. Fuji is the world leader in the production and research of natural astaxanthin and holds seven patents for astaxanthin in human health applications as well as numerous pending patents. AstaREAL has been approved and used as a dietary supplement for more than ten years in the U.S., Europe, and Japan, as well as other markets worldwide.

For more information: Visit Fuji at IFT booth# 7153 or [email protected]

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