Harvard Scientists and Balance Bar Co-Founder to Launch Revolutionary Flavenoid Formula

Introducing FRS(R) Plus Antioxidant Health Beverage Formula Established to Fight Fatigue, Boost Performance & Support Daily Wellness

SANTA BARBARA, Calif., Sep 27, 2004 (BUSINESS WIRE) -- Richard Lamb, Balance Bar co-founder and CEO of New Sun Nutrition, announced today the introduction of FRS Plus, a scientifically formulated Free Radical Scavenging antioxidant health beverage.

The breakthrough new dietary supplement formula is the result of years of research and development by Dr. Lan Bo Chen, Ph.D., Professor of Pathology at Harvard Medical School's Dana-Farber Cancer Institute, Dr. Mitsunori Ono, Ph.D., world-renowned phytochemical expert and Senior Scientist with the Beth Israel Deaconess Medical Center, and other pioneers in flavonoid research.

"The Harvard scientists were seeking ways to bring consumers a natural energy boosting health formula. After seeing their research, along with mounting evidence of hundreds of clinical studies on flavenoids, and using the product myself, I became convinced that flavonoids, and especially quercetin, will play a critical role in the improvement of health," comments Lamb. "The scientists' knowledge and enthusiasm prompted the New Sun Nutrition venture and the launch of FRS Plus, our flagship product. We are thrilled to share FRS Plus with the world."

"In our research to counteract the effects of free radical damage in the human body, we focused on intensifying and extending the duration of an increased concentration of quercetin in blood plasma, which is an important factor in enhancing quercetin's overall effectiveness," states Dr. Ono. "Animal studies have indicated that the ingredients in FRS Plus act synergistically to increase the level and duration of the antioxidant quercetin in the system."

"Our patented FRS formula, combining quercetin and green tea catechins is uniquely formulated to enhance the performance of the flavonoids through the integration of seven key vitamins and metabolic enhancers," adds Dr. Ono. "We believe that daily supplementation with FRS Plus can make a significant difference in people's daily lives and long-term health."

FRS Plus is a delicious, easy to drink, orange tangerine flavored supplement beverage available in both Original and Low Carb versions. It is available for sale exclusively online at http://www.frsplus.com in a liquid concentrate form.

A serving of FRS Plus contains 250mg of quercetin, which is typically found in the skins of apples, onions and red grapes, and 50mg of catechins extracted from green tea. FRS Plus helps neutralize free radicals that can cause cellular damage.

About New Sun Nutrition

New Sun Nutrition is pioneering the development of flavonoid health solutions to improve consumer health and wellness. The company uses the latest scientific research to create innovative, great tasting dietary supplements, beverages and ingredients. The proprietary formulas synergistically combine nature's most potent plant nutrients with other healthy ingredients to provide both immediate and long-term health benefits.

The company's current product portfolio includes FRS(R) Plus antioxidant health drink, a scientifically formulated supplement beverage designed to fight fatigue, boost performance and neutralize free radicals before they can cause cellular damage; and IntelliSoyTM, the first completely clear, 100% soluble and perfectly pure soy isoflavone ingredient with low calories and no taste.

The New Sun Nutrition management and advisory team is comprised of nutrition and beverage industry leaders, renowned Harvard scientists, doctors and specialists in the fields of sports performance, disease prevention, and drug development.

New Sun Nutrition, LLC

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