Horizon Organic Introduces The First National Brand of Organic Fruit Jels

Made With Organic Fruit Juice, New Organic Gel Snacks Offer A Vegetarian Alternative to Gelatin

WASHINGTON, Oct. 4 /PRNewswire-FirstCall/ -- Horizon Organic Holding Corp. (Nasdaq: HCOW), the nation's leading organic food brand, unveiled today the first national organic brand of Fruit Jels at the Natural Products Expo East in Washington, D.C., offering consumers a vegetarian alternative to popular gelatin snacks. Introduced as a new food category for the organic market, Fruit Jels are available in three juicy flavors, including Strawberry, Orange and Cherry, and will be on the shelves of supermarkets, natural food stores and specialty retailers nationwide in November 2002. Fruit Jels will be sold in packs of four 3.5-ounce containers with a suggested retail price of $2.79.

As opposed to conventional Jell-O(R) gelatin snacks that are made with artificial colors, artificial flavors and animal bi-products, Horizon Organic uses real organic fruit juices and vegetable gums. In addition, Fruit Jels do not contain preservatives, artificial colors or artificial flavors, and the gel snacks are certified Kosher. In accordance with the USDA national organic standards, Fruit Jels' packaging will also display the new USDA Organic seal, indicating to consumers that the gel snacks are produced without the use of toxic pesticides and contain at least 95 percent organic ingredients.

"Horizon Organic strives to grow the organic industry by continuing to establish new food categories," said Jay Orris, Horizon Organic marketing manager for dairy products. "Launching the first ever organic option in the gel snack category allows us to offer consumers a readily accessible organic alternative to a mainstream, American favorite."

To introduce its new Fruit Jels, Horizon Organic will be providing samples of all three flavors at the Natural Products Expo East conference at the Washington Convention Center in Washington, D.C. on Friday, October 4 through Sunday, October 6. For product photos, please visit: ftp://ftp.accesspr.com/public/Horizon_Organic/

About Horizon Organic
Horizon Organic produces and markets the leading brand of certified organic milk and a full line of refrigerated, certified organic dairy products. The company also markets certified organic eggs and juices. Horizon Organic products can be found in conventional supermarkets and natural foods stores across the U.S. and in the U.K. For more information, visit http://www.horizonorganic.com.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.