LOHAS Journal's FactBook to Debut in June

New publication to unveil new LOHAS industry and 2004 consumer research

BROOMFIELD, Colo. (April 20, 2004) – Conscious Media Inc. (CMI), the publisher of the groundbreaking LOHAS Journal business magazine, has announced the launch of a new, twice-a-year resource guide, LOHAS Journal's FactBook.

The FactBook, the first reference guide of its kind to be published for this rapidly growing, $227 billion Lifestyles of Health and Sustainability (LOHAS) marketplace, will serve as an invaluable and comprehensive resource for executives, cultural influencers and opinion makers in business, media and entertainment. The debut issue of the FactBook will contain new proprietary consumer and industry research.

The new publication will debut in late June 2004 with a controlled-circulation print run of 15,000. Additionally, attendees to the LOHAS 8 Forum, to be held May 12-14 at the Ritz-Carlton in Marina del Rey, Calif., (see www.LOHAS8.com), will receive copies of the FactBook. A second issue will be published in November.

"This new publication answers an unmet demand for relevant LOHAS market data, industry analysis and trends needed by senior executives to grow their stake in the exploding LOHAS market," says Brad Warkins, CMI president. "With a deeper and broader editorial mission, it is a natural spin-off from the LOHAS Journal, which successfully served the LOHAS market for three years.”

The two issues of LOHAS Journal's FactBook to be published in 2004 will carry a cover price of $75 each and will be available via retail sales through Conscious Media. With an extended shelf life, the Guide provides an invaluable reference as well as a unique promotional vehicle for companies interested in positioning themselves as LOHAS market leaders.

The June issue of the FactBook will contain updated LOHAS marketplace research as well as the first national release of 2004 data from the Natural Marketing Institute's Understanding the LOHAS Consumer research report.

Additionally, as the ultimate go-to reference tool, the June FactBook will feature:

  • Rankings of the top LOHAS companies
  • The top mainstream companies entering the LOHAS space
  • In-depth interviews with LOHAS and business visionaries
  • Additional consumer research to help businesses reach conscious consumers
  • Lists of the top professional organizations, publications and events
  • The best-performing socially responsible mutual funds, green MBA programs, and top stock picks
  • … and much, much more!

The LOHAS marketplace targets 68 million “conscious consumers” in the United States, who make purchasing decisions based on their concern for environmental and societal sustainability. With double-digit growth in all LOHAS categories--such as organic foods, complementary medicine, alternative energy and transportation and ecological consumer goods--companies in this market will find the FactBook to be a functional, easy-to-use source of information, trends and opportunities.

Conscious Media, Inc. is a diversified media company that serves the needs and interests of companies targeting conscious lifestyle consumers. Through our various business units, we provide unrivaled access to and understanding of this growing marketplace which numbers 68 million adults in the United States. Through its Natural Business Communications division, CMI first identified and quantified the LOHAS market in 2000. For more information on CMI, visit www.consciousmedia.com.

CMI is the sponsor of the upcoming LOHAS 8 Forum, an interactive, experiential gathering of 500 business, media and healthy lifestyle executives, May 12-14, 2004, at the Ritz-Carlton Hotel in Marina del Rey, Calif. For more information on LOHAS 8, visit www.lohas8.com.

For more information on the FactBook, including the complete editorial calendar, advertising opportunities and subscription details, contact Conscious Media Inc., 303.222.8283, [email protected] or visit www.lohasjournal.com.


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