MusclePharm Corporation, a Nevada Corporation ("MusclePharm" or the "Company") (OTCBB: MSLP), an expanding U.S. Nutritional Supplement Company, announces a licensing deal with retail giant MMA ELITE of UMB, LLC (Ultimate Brand Management). Entitled MMA ELITE Supplements Powered by MusclePharm, the award-winning supplement Company has created an entire line of sports nutrition supplements—including a new Pre-workout, recovery, vitamin, protein and fat loss products. MMA ELITE Series Powered by MusclePharm will be distributed through mass market retailers, and major drugstore chains & membership clubs. Walmart, Sam's Club, Costco, CVS, Walgreen's and numerous international chains are targeted for the distribution of these products.
MMA ELITE, which is an Official Partner of the Ultimate Fighting Championship (UFC), has experienced remarkable growth since 2010, totaling over $150 million in sales with a lifestyle product line that includes a variety of unique and innovative apparel items and accessories. MMA ELITE is available at top retailers in the U.S.A. and is expanding in to International distribution for Holiday 2011. Additionally, its licensing company, UMB, has achieved more than 400 percent YTY growth over the past 12 months.
"MMA ELITE Series Powered by MusclePharm will give consumers the high-quality products that they have become accustomed to with MusclePharm. This new Distribution channel will continue to help grow the MusclePharm brand, and will add a significant increase to our already growing sales with the launch of this in Quarter 3," Gregory said. "We are on pace to do approximately over 4M in sales for Quarter 2, and with this is new distribution channel we anticipate Quarter 3 to be our biggest Quarter to date."
Like MusclePharm, MMA ELITE also has a strong relationship with several UFC standouts, including current champions Jon Jones, Jose Aldo, Cain Velasquez and Frankie Edgar, and former champions B.J. Penn, Forrest Griffin, Quinton "Rampage" Jackson, Frank Mir and Urijah Faber.
About MusclePharm Corporation
Headquartered in Denver, Colorado, MusclePharm is a healthy life-style company that develops and manufactures a full line of National Science Foundation approved nutritional supplements that are 100% free of banned substances. Based on years of research, MusclePharm products are created through an advanced six-stage research protocol involving the expertise of top nutritional scientists and field tested by more than one hundred elite professional athletes from various professional sports leagues including the National Football League, Mixed Martial Arts, and Major League Baseball. The Company's products address all categories of an active lifestyle, including muscle building, weight loss, and maintaining general fitness through a daily nutritional supplement regimen. MusclePharm is sold in over 120 countries and available in over 5,000 U.S. retail outlets, including GNC and Vitamin Shoppe. MusclePharm products are also sold in over 100 online stores, including bodybuilding.com, Amazon.com and Vitacost.com. For more information, please visit www.musclepharm.com.