Pure Fruit Technologies Expands Exotic Juice Supplement Offerings with Addition of Three New Lines

Unique Seabuckthorn Berry, Goji Berry and Gac Fruit Formulas are Now Available to Consumers Nationwide

AMERICAN FORK, Utah, March 20, 2006 - Pure Fruit Technologies, a Utah-based manufacturer of healthy exotic juice supplements, today announced the addition of three new juice supplement lines that will join the company's flagship product Mango.xan(R) Antioxidant Recovery Formula, a mangosteen fruit-based supplement. Seabuck.7(TM) Rejuvenation Formula, Goji.Zen(TM) Longevity Formula and Gac.Chi(TM) Heart & Vision Formula are now available at health and natural food retail outlets nationwide.

"These fruits have been a staple in traditional Asian medicine for centuries and are supported by modern scientific studies, however, consumers in North America have not been able to reap their benefits until now," stated Dave Boyd, director of global operations, Pure Fruit Technologies. "Our exotic juice supplements each offer distinct health benefits, but all deliver superior taste and the highest potency available."

Seabuck.7 Rejuvenation Formula is a potent blend of seabuckthorn berries and other pure fruit juices and purees. Seabuckthorn berries are small and orange hued and are found high in the mountains of China. Revered as a "holy fruit," seabuckthorn berries were prized by Chinese emperors for their restorative benefits. Legend holds that Genghis Khan fed these nutrition-packed berries to his soldiers and horses for strength before battle and to keep them healthy afterward. Clinical studies have revealed that seabuckthorn berries contain more than 190 bioactive compounds including antioxidants, amino acids, essential fatty acids including Omega 7's, vitamins, minerals and phytosterols. Consuming Seabuck.7 daily can help:
- Support circulation and a healthy cardiovascular system*
- Improve skin tone and quality*
- Enhance the immune system*
- Fight against free radicals*

Goji.Zen Longevity Formula is made from a puree of whole goji berries and other pure fruit juices. Goji berries are native to remote regions of Asia and have been prized for centuries for their ability to give the gift of longevity. Modern science reveals that the goji berry contains several highly bioavailable compounds including 18 amino acids, 21 minerals, 29 types of fatty acids and numerous B vitamins. Additionally, the goji berry has a complex array of nutraceutical polysaccharides, powerful antioxidants that scavenge free radicals that can cause cell damage and betaine, which studies indicate helps increase lean muscle mass while reducing body fat.
Consuming 1 ounce of Goji.Zen daily can help:
- Fight the natural effects of aging*
- Improve kidney and liver function*
- Fortify the muscles*
- Absorb super-oxide or oxygen-containing free radicals*

Gac.Chi Heart & Vision Formula is a combination of gac fruit and other pure fruit juices. Gac fruit has a bright red fleshy center and its peel is covered in spines. It is native to Southeast Asia, where is has been used to treat dry eyes and support healthy vision, as well as season a traditional rice dish served at special events such as weddings. Gac contains 10 times more beta-carotene than carrots and 70 times more lycopene than tomatoes. These powerful carotenoids are also fatty acid-bound so the body more easily absorbs them. Consuming 1 ounce of Gac.Chi per day can
- Support heart health*
- Support eye health*
- Build the immune system*
- Protect cellular DNA from free radicals, which slows some of the common effects of the aging process*

All of these new healthy exotic juice supplements are available in three sizes. A 1-liter bottle (33.8 fl. oz) or month's supply has an MSRP of $29.95, a half-liter bottle (16.9 fl. oz) is $19.95 and a convenient go-anywhere mini bottle (1.67 fl. oz) can be purchased for $2.95.

Pure Fruit Technologies, www.purefruittechnologies.com, is the Utah-based manufacturer of healthy exotic juice supplements. The company has searched the globe for exotic fruits that deliver an array of health benefits, including mangosteen, seabuckthorn, goji and gac, and brought them to consumers in the form of potent, high quality and delicious juice supplements. Founded in 2002, Pure Fruit Technologies' first product was Mango.xan Antioxidant Recovery Formula. The company has expanded its offerings to include Seabuck.7 Rejuvenation Formula, Goji.Zen Longevity Formula and Gac.Chi Heart & Vision Formula. The company's products are sold wholesale to health food retailers and distributors worldwide and are also available direct-to-consumers online.

To taste any of these healthy exotic juice supplements or learn more about their unique health benefits visit Pure Fruit Technologies at booth #1915 at Expo West.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

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