The Solae Company Re-brands Soy Lecithin Product Line to Be More Customer Friendly; Solec(TM) Soy Lecithin Brand Increases Product Recognition

ST. LOUIS, Sep 15, 2005 (BUSINESS WIRE) -- In an effort to increase customer recognition of its value-added lecithin product line, The Solae Company has renamed all current lecithin product offerings to Solec(TM) Soy Lecithin brand name.

As part of an overall growth plan focused on customer satisfaction, the company is also upgrading the product and application support, packaging designs, and will be introducing new offerings for value-added functionality. No changes will be made to the actual product during re-branding, but customers will notice a visible difference when choosing soy-based lecithin products.

"We are introducing the Solec(TM) Soy Lecithin product line to be more customer and distributor friendly," said Jane Schulenburg, global marketing director for Solae lecithin. "By establishing an umbrella brand name, our customers will be able to shop quicker and with less confusion when searching for our lecithin products."

As a global leader in the research and application of soy-based products, The Solae Company, based in St. Louis, MO, serves food and beverage manufacturers, dietary supplement developers, retailers and consumers in 100 countries across U.S. and Canada, Europe and the Middle East, Latin America and the Asia/Pacific region. The company was formed through an alliance between Bunge Limited (BG) and DuPont (DD). For more about the health benefits of soy, including additional research and resources, please visit

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