Synergy Talks Flavour Engineering at SupplySide West

Synergy Flavors Inc., booth 15082, Supply Side West, November 11-13 2009, Las Vegas

Leading international flavor company, Synergy Flavors Inc., will be showcasing its flavor engineering expertise at this year’s Supply Side West, with a particular focus being placed on how to create great tasting protein beverages. Synergy combines the technical know-how to create inspirational flavors with unique market insight provided by a global presence.

Manufacturers of protein beverages have traditionally used strawberry, chocolate and vanilla flavors to overcome the potential taste issues associated with protein fortification. However, as protein drinks have expanded out of the professional sports sphere into functional waters and drinks for recreational sportspeople, Synergy has developed solutions that meet increased demand for improved and alternative flavor profiles. The dairy heritage of Synergy’s parent company, whey protein expert, Carbery, supports the company’s advances in the sector. The combined expertise results in great tasting, innovatively flavored protein beverages that appeal to professional sportspeople and amateurs alike.

Devin Dettlaff, Beverage Technologist, Synergy Flavors Inc, commented: “We are looking forward to showcasing the advances we have made in flavor engineering for sports nutrition at this year’s Supply Side West. Only recently, sports nutrition beverages were limited in flavor and format due to the niche positioning of the sector. Increased demand from recreational sportspeople has opened up opportunities for manufacturers to be creative and we can help them succeed. Many of Synergy’s flavors for sports nutrition products have focused on sweet brown flavors which mask protein well.but our newly designed flavor systems are refreshing and revitalizing as we target the profiles more towards mainstream energy and sports drinks. “

Greg Bach, Director of Business Development at Synergy Flavors added: “Flavor is one of the most significant factors in the success of a product, no matter the sector or target audience. Synergy’s high impact flavors help deliver the desired positioning of a product and can help improve cost efficiency, impact and consumer acceptance. Our flavor engineering expertise and unique market insights enable us to anticipate trends and produce creative flavorings that inspire our customers around the world.”

Synergy is Carbery’s flavor ingredients business. With extensive experience in many sectors of the food, beverage and nutritional products industries, Synergy provides integrated products and services for the creation of delicious tastes. To a global customer base, the company offers a wide range of sweet flavorings including organic, as well as Vanlab branded vanilla products and Saporesse branded savory ingredients. Synergy has production, R&D, and technical facilities in the United States, Europe, Asia and South America. Synergy offers local access to its expertise and provides a strong portfolio of customized and cost-effective flavors to all its markets.

For further information about Synergy, please contact: Greg Bach, Synergy Flavors, 1230 Karl Ct, Wauconda IL 60084, 847-487-1011
E-mail: [email protected] Or visit:

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