Multinational packaging specialist Tetra Pak — a company that provides the packaging for a multitude of functional-foods and beverage offerings — reports its US curbside collection schemes are proving successful and are to be ramped up even further.
Tetra Pak has, in the past, been the target of green campaigners because its cartons were difficult to recycle. Many councils and private collectors would not accept them. But the Illinois-based US arm of Tetra Pak is quickly rectifying that situation, facilitating curbside collection for two million US households in 2007, and notching 50 per cent growth in carton collection in the US in five years.
"Our goal is to have another two million households come on board in 2008,? said Michele Wagner, Tetra Pak environmental manager. "We're continually working to help communities expand their current recycling programmes, especially in states where we do not yet have a presence.? More than 40 US cities in eight states joined the programme in 2007, Tetra Pak said, with more than 20 million households having access to carton recycling.
Over the pond at Tetra Pak's European division, group environmental director Erika Mink said industry action needed to be met with international standards. "We need internationally agreed rules and scientifically robust standards for determining the carbon footprint of a given package or product, in order to create the right policy support for business action and consumer behaviour,? she said.