World Tea Media, organizers of World Tea Expo, World Tea East and the North American Tea Championship, re-launched World Tea News at www.WorldTeaNews.com. The newly enhanced portal offers in-depth news, features and business insight for the global specialty tea trade. Veteran publishing executive and tea expert Dan Bolton was named editor and publisher.
George Jage, president of World Tea Media, said, "World Tea News has become a key industry resource over the years with our circulation nearing 14,000 subscribers. We are excited to be covering all of the critical issues and trends for tea professionals. Given Dan Bolton's editorial leadership, tea knowledge and past accomplishments, we know that this refreshed site will continue to help the industry grow even further."
Some of the topics covered by World Tea News include: the recent merger of a premium American brand and Sri Lanka conglomerate; a study that dispelled the notion that tea dehydrates drinkers; retail concerns about import bans on products from the Japanese fallout zone; an overview of tea community relief efforts for Japan; the recent Chinese spring tea harvest; royal wedding tea celebrations; research on how green tea polyphenols aid bone health; a report on spiking tea prices due to tea production declines in Asia and Africa; insights on the merchandising of tea ware; and advice on private label branding and packaging tea, among other themes.
World Tea News is read by independent tearoom owners, retailers, mass merchants, tea artisans, large-scale tea growers, tea product suppliers, allied professionals and tea enthusiasts. The portal is also highly interactive as it integrates Facebook, Twitter and LinkedIn tea discussion groups as well as blogs from members of the Association of Tea Bloggers.
"World Tea News serves a community of tea professionals, whose passion for this ancient beverage influences every aspect of their lives," said Bolton. "The more deeply engaged in our venture and the news we cover the more skilled and notable our readers become. Thus, every feature story, e-newsletter, proprietary market research report, photograph, chart, reader survey, white paper and data set will be edited for tea retail relevance and business growth."
"With our roots in the specialty tea business, World Tea News remains loyal to our core audience of independent tea retailers," said Jage. "As the consumption of specialty tea has grown, so have we, and our global subscribers keep returning day after day."
Registration for the free, weekly World Tea News e-newsletters and monthly updates is available now. World Tea News is currently offering a free preview of all content through April 30. However, beginning May 1, it will include a "paywall" that limits the site's top-tier news and features to paid subscribers.
About World Tea News Editor Dan Bolton
Dan Bolton is the former editor-in-chief of Specialty Coffee Retailer magazine, CEO of Beverage Bulletin and Patterson's Beverage Journal and founder of Natural Food Network and Natural Food magazine. During his 35-year career, Bolton served as publisher of Animation Magazine and the LA 411 Publishing Company. Prior to his work in magazines, Bolton was a newspaper reporter, columnist and executive editor for more than 20 years. He is a graduate of Kansas State University and has earned numerous Associated Press and United Press International wire service commendations, top honors from the California Newspapers Publishers Association and top honors in the Western Publishers Association's annual Maggies. Bolton is also the recipient of the Howard S. Dubin Outstanding Pro Award for 20 years of service with the Society of Professional Journalists.
About World Tea Media
World Tea Media is an integrated media company dedicated to providing business solutions to the global tea industry. Events include World Tea Expo, June 24-26 in Las Vegas, Nev., and World Tea East, Sept. 9 -10 in Philadelphia, Penn. World Tea Media also produces the North American Tea Championship, which evaluates the top teas in North America.