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Secret Shopper: How is direct trade coffee different from fair trade?
Food and BeverageSecret Shopper: How is direct trade coffee different from fair trade?Secret Shopper: How is direct trade coffee different from fair trade?
The Natural Foods Merchandiser secret shopper visited a natural products store in New England to test its staff's knowledge on ethical coffee sourcing. Here's how the store did and how you can help your customers with similar questions.
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