“Eat Well Be Well” Becomes National Brand

New line of sugar-free foods ideal for diabetics and health-conscious families

ATLANTA (August 16, 2006) – A new brand of breakfast and snack foods are available to consumers nationwide – but these are more than products, they are a philosophy for life. Hood River, OR-based Eat Well Be Well Foods, Inc. boasts great-tasting no sugar, no sugar alcohol products developed for diabetics, pre-diabetics, and those struggling with their weight. Most people don't realize that products with sugar alcohols cause the stomach upset (gas, cramping, bloating, diarrhea) that is commonly associated with reduced-sugar and sugar-free foods. Eat Well Be Well Food’s mission is to provide genuinely healthy, great tasting, sugar-free foods that assist in the management of diabetes and obesity. Eat Well Be Well Foods is taking the lead by offering products that contain slow-burning, complex carbohydrates and are always free of sugar alcohols.

However, Eat Well Be Well products serve even a broader purpose. Two growing and well-documented health crises in America have reached epidemic proportions – diabetes and obesity. Currently, there are about 60 million pre-diabetics and diabetics in this country, and according to the Department of Health & Human Services, nearly two-thirds of all American adults are overweight or obese. For people facing these challenges, sugar-free foods that don’t cause gastric distress can be a medical necessity.

“We believe the Eat Well Be Well family of products is a big step in the right direction toward a healthy lifestyle,” said Jim Keller, president of Eat Well Be Well Foods. “We are personally attached to this struggle since one of our founders is diabetic. We remain committed to not only providing healthy alternative food sources, but also making sure consumers view us as their partner in this cause.”

The nine products in the Eat Well Be Well line, including cereal bars, cereal, oatmeal and chocolate bars, reinforce Eat Well Be Well Food’s commitment to partnering with food lovers to provide healthy foods free of the sugar and sugar alcohols that contribute to the disturbing statistics surrounding diabetes and obesity. These great tasting meals and snacks are formulated to really work and priced to be healthy options for everyone.

“Eat Well Be Well is not only a brand, it is a way of life. We are personally invested in these products and are proud to partner with Americans as they strive to live healthier lives,” said Jim Haun, Vice President of Research and Development for Eat Well Be Well Foods.

Eat Well Be Well endeavors to become the one brand that diabetics, pre-diabetics and all food lovers can count on to assist them in managing blood glucose levels and maintaining a healthy body. By providing high quality, easy to understand products to consumers nationwide, this new brand is not only revolutionizing the way people shop, but changing the way they think about how they live their life.

Eat Well Be Well Foods, Inc., headquartered in Hood River, OR, is the leading innovator, marketer and manufacturer of genuinely beneficial, great-tasting foods that assist in the prevention and management of diabetes and combat obesity. Eat Well Be Well cares deeply about the health and welfare of its customers and will continue to create products that taste great and really work. All Eat Well Be Well products are available at leading grocery, drug and health food stores nationwide, or online at www.eatwellbewell.com.


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