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IdeaSphere Partners with Leading Pediatrician Dr. Alan Greene to Address Prenatal and Children’s Nutrition

NEW YORK (March 18, 2008) – Leader in health and wellness, ISI Brands Inc., is proud to announce that it has partnered with renowned pediatrician Dr. Alan Greene to introduce a high quality line of nutritional supplements that address the critically important nutritional issues facing women just before and during pregnancy, as well as nursing mothers, their toddlers and growing children.

“The market is currently dominated by products that aren’t ideal nutritional choices for mother and baby, even though moms may think they are doing a good thing by buying these products. We want to help mothers give the gift of a nutritional head start to their children by helping them get the right nutrients at the right time, whether its during pregnancy, breastfeeding, or beyond, as the baby grows and develops past infancy and into toddlerhood and childhood,” said Dr. Greene.

A father of four, Dr. Greene is a Clinical Professor of Pediatrics at a leading University School of Medicine and an Attending Pediatrician at a major Children’s Hospital. In 1995, he launched, cited by the American Medical Association as “the pioneer physician web site” on the Internet. Dr. Greene is also a regular columnist for Kiwi Magazine, as well as the author of Raising Baby Green, From First Kicks To First Steps, The Parent’s Complete Guide to Ear Infections, and a co-author of The A.D.A.M. Illustrated Family Health Guide.

The Twinlab(R) Dr. Greene product line will help to set the stage for long-term health even before baby is born by providing a mother with the nutrients she needs to optimize her health during this stressful time on her body. The line will debut with Twinlab(R) Dr. Greene Prenatal Vitamin, Twinlab(R) Dr. Greene Calcium/Magnesium/Vitamin D, and Twinlab(R) Dr. Greene Omega-3 Fish Oil for preconception, pregnant and nursing mothers. The line also provides nutritional support for children as they transition from breastfeeding to solid foods with Twinlab(R) Dr. Greene Toddler Drops for ages 1-3 years, and Twinlab(R) Dr. Greene Children’s Chewable Multivitamin/Mineral for ages 4 and up. True to Dr. Greene’s ideals, the formulas contain only natural colors and flavors, and have no high fructose corn syrup or added preservatives. The Dr. Greene line will make use of eco-friendly and recycled packaging materials and has made a commitment to actively review practical applications for carbon responsibility.

ISI Brands Inc. and Dr. Greene premiered the new line of products at the 2008 Natural Products Expo West, the world’s largest natural and organic retailer trade show, in Anaheim, CA, March 13-16. Dr. Greene was on hand to conduct a presentation at the ISI brands booth, followed by a signing for his book, Raising Baby Green.

“We are very excited about this new partnership with Dr. Greene,” said Mark Fox, president of ISI Brands. “His expertise and approach to health and nutrition are a natural fit with our company’s commitment to evidence-based research, and our mission to provide customers with premium quality wellness solutions for every stage of life.”

About Twinlab:
Twinlab Corporation manufactures and markets more than 1200 different nutritional supplements. With offices in Manhattan, NY, Grand Rapid, MI, and American Fork, Utah, Twinlab is a leading producer of high quality, science-based nutritional products, including a complete line of sports nutrition, vitamins, minerals, nutraceuticals, herbs and tea products.

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