Kissing becomes a ‘casualty’ when Colds are involved, according to a new national survey of Canadians; National survey findings show

Toronto, November 29, 2006— One in three Canadians won’t kiss their loved ones or they’ll avoid them completely if they’ve got colds, a new national survey concludes. In the workplace, six out of ten Canadians avoid shaking hands or any physical contact. Many even tell coworkers who have colds to go home.

In Quebec, where its citizens are often perceived to be the best lovers in Canada, it turns out they may also be the smartest. The survey suggests that Quebecers are the most cautious in Canada: 27.5% say they won’t kiss loved ones until they are healthy again. Ontarians are the least cautious when it comes to kissing ill loved ones at 20.5%, the survey suggests. It also found that respondents living in the Maritimes or on the Prairies were more likely to abandon kissing than those surveyed in British Columbia.

With the Holiday Season at our doorstep and contagious diseases regularly grabbing headlines, the maker of the cold and flu remedy COLD-fX® is releasing the results of what is believed to be Canada’s largest ever survey examining Canadians’ perceptions of colds and flu. The survey, conducted by CROP/Environics, polled 1,748 people throughout Canada.

The survey yielded a number of other findings, including:

• While 23% of family members avoid kissing, a large number of those surveyed lower their defences and nurse loved ones; 32.9% of respondents provide ill family members with care and 26.4% maintain usual contact;
• While 12.5% of respondents said they avoided all contact with a family member who is sick, the number jumps to 24% with coworkers who are ill, ranging from a low of 17% in B.C. to a high of 26% in Ontario;
• At work, a further 17.9% said they avoid shaking hands with coworkers who have a cold and another 18.4% tell colleagues to go home; 37% say they behave the same as usual;
• Ontarians are the most likely Canadians to tell their ill coworkers to go home at nearly 23%, while Quebecers are the least likely, at less than 8%.

The new national survey suggests that Canadians are not as phobic about germs and colds as Canadian comedian Howie Mandel, but they do seem to be adopting some habits of actress Cameron Diaz and financier Donald Trump. According to the book The Germ Freak’s Guide to Outwitting Colds and Flu, Mandel, host of Deal or No Deal, built a guesthouse where he could stay when his kids got sick. The book reports Diaz opens public doors with her elbows and Trump tries to avoid handshakes to prevent colds and flu.

Other survey results include:

• Residents in the Maritimes, Ontario, Manitoba, Saskatchewan, Alberta and B.C. are more than twice as likely as Quebecers to call-in sick if they come down with colds;
• Nationally, when Canadians come down with colds, just 16% of them call in sick; of those who report to work, a whopping 79% admit they are less productive;
• Providing care to sick loved ones is most likely to occur in the Maritimes;
• Maritimers were the most concerned, at 47%, about passing on a cold to a work colleague or family members while Quebecers surveyed were least concerned, at less than 24%.

Dr. Jacqueline Shan, President, Chief Executive Officer & Chief Scientific Officer of CV Technologies, the company that commissioned the survey, says this research is a valuable information tool. “We’ve been making COLD-fX, Canada’s popular cold and flu remedy, since 1997,” said Dr. Shan. “It is very effective. But we needed to know more about the behaviour of Canadians. While cold and flu infections are widespread, they are in large part preventable. The medical community has invested a lot of energy in public education in recent years. Yet each year, cold infections are spread to people at risk and the flu still causes thousands of hospitalizations with unfortunately, too many avoidable deaths.”

The effects of colds and flu are far reaching. The annual cost to the North American economy from colds and flu in lost productivity and medical costs is $45 billion. Nearly 200 million school days are missed and parents missed 125 million workdays to take care of their children. Between 4,000 and 8,000 Canadians die of influenza and its complications annually, depending on the severity of the season.

“We collaborate with physicians and health organizations on a regular basis and they tell us that there is an urgent need to inform and educate the public about the negative consequences of flu, as well as effective methods of prevention against colds and flu,” Dr. Shan pointed out. “This survey will be used to increase awareness among Canadians that more prevention is needed.”

The survey was conducted by CROP/Environics. A sample of 1,748 Canadians aged 18 to 65 was polled between Oct. 10 and Oct. 24, 2006. The survey was divided in two phases: a Quebec phase with 1,002 respondents followed by a phase in the rest of Canada with 746 respondents. The margin of error is ± 2.3%, 19 times out of 20. When data for one region are analysed separately, the regional margins of error are as follows: Maritimes ± 11.7 %, Ontario± 5.0 %; BC± 8.6 %; West ± 7.5 % and Québec ± 3.09%.
About CV Technologies Inc.

CV Technologies, founded in 1992, is a global leader in the development and commercialization of naturally derived, evidence based, natural therapeutics for disease prevention and health maintenance. The Company's lead product - COLD-fX® - strengthens the immune system and is widely used as a leading over the counter remedy (OTC) for preventing and relieving cold and flu infections. COLD-fX®, with its unique and patented active ingredient was standardized according to the Company's ChemBioPrint® (CBP) Process. The CBP process precisely identifies the chemical profile and biological activity of multi-active compounds in evidence-based natural therapeutics. The CBP process also provides a manufacturing protocol that ensures each batch of the final product delivers verifiable and provable health benefits.

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