Nutrition 21 Introduces Diabetes Essentials(TM) at Retailers Nationwide

PURCHASE, N.Y., Oct 11, 2007 (BUSINESS WIRE) -- Nutrition 21, Inc. (NXXI) , a leading developer and marketer of chromium-based and omega-3 fish oil-based nutritional supplements, today introduced Diabetes Essentials(TM), a new line of nutritional supplements designed for people with type 2 diabetes. The Diabetes Essentials line contains four products - Diachrome(R) Blood Sugar Health capsules, Diachrome Blood Sugar Health Nutrition To Go(TM), Multivitamin Nutrition To Go and Heart Health tablets - that provide advanced nutritional support for a range of type 2 diabetes health concerns.

A common issue among people with type 2 diabetes is taking medications and/or supplements in pill form. In an effort to provide diabetes patients with an alternative, Diabetes Essentials offers a new delivery method called Nutrition To Go, a sugar-free, low-calorie dissolvable powder in convenient single-serving packets. When mixed with water, Diabetes Essentials Nutrition To Go becomes a refreshing and delicious beverage alternative to soft drinks and juice, without the sugar, salt and added calories. Nutrition To Go is available in Diachrome Blood Sugar Health and Multivitamin Formula.
"With millions of Americans diagnosed with type 2 diabetes and 54 million more who have pre-diabetes, there is a vast market potential for nutritional support products specifically designed for this population," said Paul Intlekofer, President and CEO of Nutrition 21. "The impressive clinical research outcomes seen with Diachrome, including our recently published 447-subject study, combined with our understanding of the needs of the diabetes patient, has paved the way for this expansion at retail shelves across the country. Diabetes Essentials was a logical next step - keeping Diachrome as our anchor while offering consumers variety and convenience in their diabetes management."

About Diabetes Essentials
Diachrome Blood Sugar Health, available in iced-tea flavored Nutrition To Go drink packets or in capsules, is the combination of chromium picolinate and biotin (a B-vitamin). Diachrome has been clinically proven to help control blood sugar and cholesterol levels in people with type 2 diabetes, including people already being treated with an oral anti-diabetic medication.(1)(2)

Multivitamin Formula, available in natural citrus-flavored Nutrition To Go drink packets, contains 14 specially formulated essential vitamins and minerals that support major health concerns of people with type 2 diabetes. Along with promoting increased energy and optimizing insulin function, Multivitamin Formula supports heart health, vision, nerve and kidney function and circulation.

Heart Health, available only in tablet form, contains a highly absorbed form of magnesium with taurine added to help cardiovascular, muscle and kidney function. Magnesium and taurine play essential roles in maintaining a healthy heart.
All Diabetes Essentials products are manufactured according to strict Food and Drug Administration (FDA) guidelines. These products can be taken safely alone or with medication and/or in combination with other Diabetes Essentials products, with optimal results seen in 30 to 90 days. In addition, the ingredients in Diachrome Blood Sugar Health are deemed safe by the FDA and are Generally Recognized as Safe (GRAS) for use in foods and supplements.
Diabetes Essentials products are now available in the Home Health/Diabetes Care section of major drug and retail stores nationwide. For more information visit

About Nutrition 21
Nutrition 21 is a nutritional bioscience company and the maker of chromium picolinate-based and omega-3 fish oil-based supplements with health benefits substantiated by clinical research. Nutrition 21 holds over 30 patents for nutrition products and uses. The company markets Chromax(R) chromium picolinate, which is the most-studied form of the essential mineral chromium. Chromax, a supplement for healthy and pre-diabetic people that promotes insulin health and helps improve blood sugar metabolism, cardiovascular health, control cravings and fight weight gain, is now available through food, drug and mass retailers nationwide. Another chromium picolinate-based supplement developed and marketed by Nutrition 21 is Diachrome(R), a proprietary, non-prescription, insulin sensitizer for people with type 2 diabetes which is part of the Diabetes Essentials(TM) line. Diachrome and the Diabetes Essentials products are sold at major retailers nationwide. The Company is the exclusive importer of Icelandic fish oils, including omega-3 fatty acids, which are manufactured to pharmaceutical standards and sold under the Iceland Health(R) brand. More information is available at

(1) Albarracin C.A. et al. Diabetes/Metabolism Research and Reviews. Chromium picolinate and biotin combination improves glucose metabolism in treated, uncontrolled overweight to obese patients with type 2 diabetes. Available at:
(2) Geohas J et al. American Journal of the Medical Sciences. 333(3):145-153, 2007 March.

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