Investment

Investments in personalized nutrition are picking up, and sales of personal fitness wearables is growing rapidly. Find out what else investors are loving in the health and wellness category.

Deals in the CBD wellness category again dominated natural products transactions, followed by healthy snacking in the food category.

Breakfast for babies as well as adults, plant-based foods and beverages of all types made their mark in the natural products world during September.

Healthy snacking, supplements, and natural food and beverage deals were popular in August.

As green packaging and technology use become a bigger part of the natural industry, investors are looking to get involved. Healthy snacks continue to be popular, as well.

Cannabidiol deals in personal care, beverages and even ice cream are increasing as the Food and Drug Administration begins hearings to regulate edibles.

Supplement deals were down in 2018, but sales are expected to rebound. Besides supplements, hot categories in natural products include CBD, hemp, snacks, dairy and tech.